Austin Reed Flagship
27 October 2011
This week saw the launch of Austin Reed’s new flagship store on 100 Regent Street directly opposite its former flagship premises. Despite the usual flurry of construction related setbacks and some electrical challenges the window scheme went live on Opening Day with our window scheme present and correct.
The new store concept mixes Austin Reed’s heritage with a modern twist. We played on this theme in the window scheme with vintage Austin Reed poster styles and props of the era when Austin Reed was founded on the Regent Street site. A specially printed Austin Reed Times was scattered throughout, telling the news of the new store and new beginning.
Innovations include bigger fitting rooms with buzzers so that customers can call for assistance and TV screens showcasing collections. We wish Austin Reed all the best of luck in their new flagship location.