15 November 2016
The July windows showcase Banana Republic’s looks against artful backdrops. By manipulating paper into various forms, we add texture and rhythm to the storefronts. The neutral colour of the paper allows the product to pop. In August, mosaic printed paper rolls or clings were added to the windows which include tiled shots of the product to add further colour and layering. We developed and produced this scheme and rolled it out across 10 stores; 8 in the UK, 1 in Milan and 1 in Paris.