Banana Republic – Think Outside the Box
11 August 2015
– new campaign focused on “A New Way of Thinking”
– focused on bringing awareness to sustainability creating reusable resources and materials.
The initiative launched with a bespoke set of window displays focusing on the main causes for litter and waste – plastic bottles and cardboard – littering their own windows rather than the streets. We’ve assisted the brand with the translation of the designs for the UK audience and supplying a set of materials for the VMs to work with and style the displays. Following the success of the scheme we’ve recently revamped the displays with a new set of #TheNewBR designs. Pop in store to explore the campaign and share your thoughts on the use of sustainable materials in retail.