Brands @ tesco.com/clothing event
23 June 2011
Last night saw our weeks of planning, design and event management come to fruition with Clothing at Tesco’s event at to communicate their vision for brands online and network with the who’s who of fashion retail brands in the UK and beyond.
Our brief was to create an identity, event concept and video presentation for Tesco to present their vision for selling brands online at tesco.com/clothing
We delivered event space design, print and decor, branding and management covering everything from the flowers that welcomed the who’s who of clothing brands at the entrance to the music still going at the end of the night.
The event kicked off with networking over champagne and canapés at The Century Club Soho before words from Richard Brasher CEO Tesco and Jill Easterbrook, Head of Clothing Online. Next up, the video presentation we wrote, designed and produced to communicate the tesco.com/clothing vision for brands online which was really well received. After a break for a catch up and more nibbles we heard from two of the online fashion world’s most influential figures, Dolly Jones from Vogue.com and fashion blogger libertylondongirl aka Sasha Wilkins.
Speeches over, it was time to mingle and that we did! We had a chance to catch up with the attendees from Tesco and meet some of the representatives from the other brands but by 10pm we had to leave the last of the revellers in the bar and head off for a sit down! A long but successful day!
View more photos from the event on our Facebook page.