Charles Tyrwhitt Diamond Weave
21 January 2015
The new window campaign at Charles Tyrwhitt is eloquently called the “Diamond Weave”. It’s all about the bespoke weave of the shirts which we’ve translated into the window display in the form of an oversized floor vinyl pattern. The focus of the scheme is on the props and the colours.
We’ve equipped each window with a bespoke set of props which we’ve had painted in a carefully selected colours which are pulled from the new tie collection. The main features are the life sized phone boxes, post boxes, lampposts and traditional British mens bike. As part of the scheme we have also curated high end luxury furniture pieces that will sit in the windows for the duration of the scheme.