Chelsea In Bloom
21 May 2013
– developed a bespoke campaign for Hackett’s Sloane Street store
– designed and produced an oversized flower hat and foliage in collaboration with McQueens florist
– installed the full campaign
– in line with The Artist scheme currently in the windows
Ok, it’s that time of the year again when everything is blooming just like Chelsea is Blooming!
This year, though, is special as Chelsea In Bloom is celebrating a massive 100 years. We thought it’d be appropriate to design something truly special to complement the occasion for Hackett London at Sloane Square, Chelsea.
If you’ve been anywhere near the store it’s impossible to miss! The giant bowler hat made out of 1,600 carnations coupled with two paint brushes / flower brushes and a flower wreath.
In the gallery bellow you can see both the themed window design blueprints, the installation in progress and an anticipation-ridden Charlie waiting to open the doors for Hackett’s first customers of the day.
To those of you who might not have heard of Chelsea in Bloom – it’s a Flower Show in London where a team of about 800 people spent three weeks converting 11 acres of playing fields into the world’s most prestigious horticulture show, as famous for attracting royalty and celebrities as garden enthusiasts.