Chelsea In Bloom

21 May 2013

Hackett Chelsea in Bloom in collaboration with Harlequin Design

 

CAMPAIGN

– developed a bespoke campaign for Hackett’s Sloane Street store

– designed and produced an oversized flower hat and foliage in collaboration with McQueens florist

– installed the full campaign

– in line with The Artist scheme currently in the windows

Ok, it’s that time of the year again when everything is blooming just like Chelsea is Blooming!

This year, though, is special as Chelsea In Bloom is celebrating a massive 100 years. We thought it’d be appropriate to design something truly special to complement the occasion for Hackett London at Sloane Square, Chelsea.

If you’ve been anywhere near the store it’s impossible to miss! The giant bowler hat made out of 1,600 carnations coupled with two paint brushes / flower brushes and a flower wreath.

In the gallery bellow you can see both the themed window design blueprints, the installation in progress and an anticipation-ridden Charlie waiting to open the doors for Hackett’s first customers of the day.

Hats off to everyone involved McQueens florist and Hackett London (Pun intended!)

To those of you who might not have heard of Chelsea in Bloom – it’s a Flower Show in London where a team of about 800 people spent three weeks converting 11 acres of playing fields into the world’s most prestigious horticulture show, as famous for attracting royalty and celebrities as garden enthusiasts.

 

Hackett Chelsea in Bloom in collaboration with Harlequin Design
Hackett Chelsea in Bloom in collaboration with Harlequin Design
Hackett Chelsea in Bloom in collaboration with Harlequin Design

 

Hackett Chelsea in Bloom in collaboration with Harlequin Design
Hackett Chelsea in Bloom in collaboration with Harlequin Design

 

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