Clarks AW16 – Phase 1
30 August 2016
Working in collaboration with Clarks’ Design Team, we’ve developed, produced & installed the AW16 Phase 1 scheme showcasing their Women’s Tri Abby and Men’s Triken Active shoes exclusively for 3 windows at their Regent Street store. The 3 windows replicate each other and include craters produced in cross-sections to look smashed and cracked with the shoes appearing from the centre via an illuminated pole. The back panels have rocks tying in with the smashed floor creating the illusion of an explosion on impact. The scheme’s strap-line ‘Welcome to the Future’ has been created in neon with shards of rock to again tie in with the appearance of a strong impact.