Clarks x Archive Reinvented
25 January 2016
– commissioned to assist with the design, production and installation for the Clarks Originals campaign as well as the Clarks Archive Reinvented window scheme
We have now finished our collaboration with Clarks, pictured is the Regent St Flagship Store containing the “Archive Reinvented” and “Clarks Originals” schemes. For “Archive Reinvented”, we built bespoke Haberdashery inspired tables from Pine, which were lined with sprayed foam PVC inserts with the shoes placed on custom made shoe stands. The shoes themselves are based on their classic designs and are a throwback to their older, more retro collections.
– producing a set of bespoke hanging frames in Italy with gold and silver finishes
Hung from the ceilings are sets of framed acrylic panels, these contain artwork from the range and a selection of the shoes themselves mounted on acrylic shelves. At the base of the window are smaller colour blocks with more gold and silver leafed frames showcasing more of the range.