Clarks x Originals
25 January 2016
– commissioned to assist with the design, production and installation for the Clarks Originals campaign as well as the Clarks Archive Reinvented window scheme
We have now finished our collaboration with Clarks, pictured is the Regent St Flagship Store containing the “Archive Reinvented” and “Clarks Originals” schemes. For the “Clarks Originals” window, we built a large custom MDF lightbox with an LED frame. There are 3 acrylic plinths on the face with a shoe from the collection on each. They are backlit with more LEDs to make them stand out and the whole thing is set against a matt black Colorama backdrop. The strapline, “Originals. Always Have Been. Always Will Be.” is displayed in individually cut 3D acrylic letters along with the Originals logo.