Dial S for Sale – Hackett London
14 January 2014
Sequel to the Albert Hitchcock inspired window displays
Theme follows the 1954 masterpiece “Dial M for Murder”
Combines both oversized window props and in-store props
Custom made 3D letters featured in-store
It feels like there’s always a sale going on in London but never a sale of this scale. We’ve started the new year with a VM collaboration with Hackett London and if you were expecting a big red banner hanged across the window we’d be happy to disappoint you.
This fantastic scheme is a sequel to Hackett’s Hitchcock inspired displays and puts a spin to his 1954’s masterpiece – “Dial S for Sale”.
For the campaign we’ve sourced a myriad of red handsets that we hung from the ceiling in their fantastic Regent Street store, designed and produced 3D letters for their in-store campaign, manufactured and oversizes vintage phone to complete the #windowdisplays and installed it all on the same night.
We’re also glad to see the positive response the campaign has received on Retail Store Windows’ website – http://ow.ly/szxol