Dial S for Sale – Hackett London

14 January 2014

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CAMPAIGN

Sequel to the Albert Hitchcock inspired window displays

Theme follows the 1954 masterpiece “Dial M for Murder”

Combines both oversized window props and in-store props

Custom made 3D letters featured in-store

It feels like there’s always a sale going on in London but never a sale of this scale. We’ve started the new year with a VM collaboration with Hackett London and if you were expecting a big red banner hanged across the window we’d be happy to disappoint you.

This fantastic scheme is a sequel to Hackett’s Hitchcock inspired displays and puts a spin to his 1954’s masterpiece – “Dial S for Sale”.

For the campaign we’ve sourced a myriad of red handsets that we hung from the ceiling in their fantastic Regent Street store, designed and produced 3D letters for their in-store campaign, manufactured and oversizes vintage phone to complete the #windowdisplays and installed it all on the same night.

We’re also glad to see the positive response the campaign has received on Retail Store Windows’ website – http://ow.ly/szxol

 

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