Hackett Express

15 March 2013

Hackett Express Train in collaboration with Harlequin Design

 

CAMPAIGN

– assisted with designs, production and installation

– built a train carriage inside their flagship windows

– hid a flat screen TV inside the windows running a continuous video

The latest Hackett Scheme is based around their 1920s, Great Gatsby inspired clothing range.

The window is in keeping with Hackett’s London heritage but incorporates the style of the Orient Express.

It allowed us to have some fun sourcing vintage props and designing additional print elements like the retro luggage tags.

We produced a fake back wall for the inside of the train carriage, concealing behind it a TV showing moving footage creating the illusion of a scenic train journey.

 

Hackett Express Train in collaboration with Harlequin Design
Hackett Express Train in collaboration with Harlequin Design
Hackett Express Train in collaboration with Harlequin Design

 

Hackett Express Train in collaboration with Harlequin Design
Hackett Express Train in collaboration with Harlequin Design
Hackett Express Train in collaboration with Harlequin Design

 

 

Hackett Express Train in collaboration with Harlequin Design
Hackett Express Train in collaboration with Harlequin Design
Hackett Express Train in collaboration with Harlequin Design

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