John Lewis x LG

21 May 2015

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CAMPAIGN

– assisting with the design, production and installation

–┬ádeveloping a scheme for the launch of the new Curved 4K Ultra HD OLED Smart TV

We’ve been approached by LG to help them transform the window displays at John Lewis for the launch of the new Curved 4K Ultra HD OLED 3D Smart TV. The creative collaboration involved extensive planning and working alongside both brands to bring the scheme to life.

The campaign is inspired by the technology behind the 4K TV bringing the finest viewing experience imaginable. The 33 million pixels delivering the most natural and true-to-life colour reproduction possible have been mirrored in the window displays through the use of infinity mirrors carefully positioned behind the TVs. The displays are completed with bold graphics drawing the customers inside the stores to fid out more.

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