John Lewis x Philips Lumea

08 March 2016

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CAMPAIGN

-The Lumea removes hair with light replacing the typical lasers

John Lewis and Philips asked us to design and produce a window scheme for the new Philips Lumea hair remover. The Lumea, which removes hair with gentle pulses of light is different to standard laser hair removal as it’s kind and gentle to skin.

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CAMPAIGN

-Neon rings pulse to depict light from Lumea

The product is centres within pulsing neon rings in the window, which illustrate how the light pulses from the product. These are set against a pink back wall and floor which is consistent with the Lumea branding.

Throughout the window we have placed gold “body shape” silhouettes, which depict the areas of use for the product and add a premium finish to the installation.

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