Joseph Fashion – Felt

15 September 2015

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CAMPAIGN

– scheme inspired by Robert Morris’ “Felt” work

– assisting with the design and translation of “Felt” into the windows

– producing a set of felt sculptures for the window displays

The new window displays at Joseph Fashion have been inspired by the AW15 Show as well as the work “Felt” by the artist Robert Morris. The window has been partitioned into individual rooms each sub-divided by a suspended felt frame echoing the mood of each mannequin styled from the show. A set of felt sculptures have been exhibited in the windows to transform the space into a gallery.

We’ve assisted the team at Joseph with the sourcing of high quality British made felt which we then used to replicate the work “Felt” by Robert Morris. The scheme was launched specifically ahead of the LFW and will last approximately 4 weeks.

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