Joseph Fashion – Metallic Flowers
14 April 2014
Inspired by Dahn Vo’s “We the People” fragmented copper Statue of Liberty installation
As part of our latest window collaboration we’ve been commissioned to assist Joseph Fashion with the overall look of their displays, the production and installation. The campaign came to live in the windows at the start of April with our team leaving the site early in the hours of the morning and can be viewed up until early May.
For the campaign we’ve produced oversized and multi-layered metallic flowers that are in line with the metallics inspired clothing range at display and also add a luxurious contrast to the black sand covering the floor. Each flower is layered with alternating hues of copper to create the vivid colours and can weigh anything up to 20kg.