Joseph – Organza Lace

09 May 2014


– inspired by the Organza Lace collection

– first ever interactive window display

Following the success of our previous campaigns alongside the spectacular Joseph Fashion brand we’ve been asked to assist them with yet another campaign – the Organza Lace. The scheme is the first one of its kind for the iconic brand and transforms the window display into an interactive area that allows visitors to travel through the Lace Tunnel and explore the fantastic collection. 


For the campaign we’ve designed and produced a large lace tunnel that leads customers through the window area allowing them to physically interact with the displays. The construction features a bespoke, in-house designed lace pattern spanning the full length of the store front. The tunnel has been prototyped, 3D modelled and tested on a smaller scale prior to production to ensure stability and sturdiness. The Lace Tunnel was installed on the 9th of May and we’d urge everyone to drop by the store and explore the campaign for themselves.


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