Joseph x Barbara Casasola

13 April 2015

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The Brief:

The new window display builds upon the SS15 Show set by referencing Lina Bo Bardi’s glass house. The result is an abstract interior made of concrete tiles, columns and curtains with a green house backdrop.

The scheme:
We’ve worked closely with the brand to replicate the hot house effect with frosted fibreglass sourcing and adapting the materials to fit within the window display at 77 Fulham Road. We’ve set up the individual glass units in-house and built the final wall on site during the night. We’ve also sourced and adapted a set of large metal pipes to create the effect of pre-existing pillars which we’ve painted grey to match the overall look of the campaign. The floor has been tiled with concrete slabs to complete the display.

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