GAP Joy it up for Christmas
12 November 2011
Bespoke Christmas campaign
Creative use of neons and lettering
Implemented in Europe
GAP asked us to create a range of prototypes for the global Christmas campaign. The concept was “take Christmas with you” so we light-bombed bikes to create a mobile Christmas party. We also created a second concept featuring retro cinema style lights spelling GAP in a variety of colours and light effects. Our studio was looking a whole lot like Christmas.. in June.