GAP Joy it up for Christmas

12 November 2011

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Bespoke Christmas campaign

Creative use of neons and lettering

Implemented in Europe

GAP asked us to create a range of prototypes for the global Christmas campaign.  The concept was “take Christmas with you” so we light-bombed bikes to create a mobile Christmas party.   We also created a second concept featuring retro cinema style lights spelling GAP in a variety of colours and light effects.  Our studio was looking a whole lot like Christmas.. in June.

  

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