12 July 2011
GAP is our longest standing client, we have worked with GAP for over 15 years in design, creative support, prototyping, props, print and installation. So when GAP asked us to get knit bombing for their Winter campaign, we got on the case!
We sourced vintage knitwear to tear apart and knitbomb bikes and trees and made pompoms to dangle from the branches. Very therapeutic I’ll have you know.
The studio was a woolly workshop while we created prototypes for their global scheme. Thankfully we didn’t have to make all of the pompoms ourselves for the campaign roll out.