Lacoste – “Born to”
24 July 2013
Commissioned to assist with the design, production and installation of a bespoke window scheme
Produced large MDF units to conceal a flat TV screen
Designed and produced the colourful canvas wrapped around the structure
We’ve finished another great instal for Lacoste but this time for their “Born to” campaign.
The design consists of colourful geometric patterns wrapped around an MDF structure. The structure itself resembles a large scale of Jenga with each level overlapping the previous one but facing in the opposite direction. Inside it we’ve hidden a flatscreen TV that’s running a short video created by the Lacoste team.
The main part are the “Born to” sings making it much easier and more fun to choose the pair of trainers that will suit you. We’re Born to Party, what about you?