M&S International – The Hague

16 March 2014



Bespoke commission for the new store opening

Represents the brands British heritage

In line with the M&S brand guidelines

The months from December to February were somewhat hectic but yet exciting at the same time as we spent a good part of them working on the designs, prototypes and production for Marks and Spencer’s grand opening in the Hague.

After 12 years of absence from the region we had to devise a creative and powerful new design alongside the M&S International VM team that would translate the brand’s heritage in the Netherlands.




Encompassing all ground floor displays

Features large acrylic shapes – Big Ben, taxi, phone booth

Features large MDF M&S letters

The campaign encompasses all ground floor displays and features intrinsically British motifs – Big Ben, the famous black cabs as well as the red phone booths – all produced from acrylic and finished off with the back wall and window decals to complete the look. Following the success of the large scale illuminated M&S letters we produced for their Chinese New Year campaign we’ve designed an additional (event bigger) set for the Hague.




The campaign has been truly one of a kind and has received quite a lot of media attention. A preview of the store opening can also be viewed here


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