M&S Summer – UK Phase 2
19 May 2015
– translate the Summer TV ad into the window display
– design and adapt a bespoke set of ice cream parlour for each individual store
– produce a set of large graphics for the windows
– assist with sourcing window props in line with the TV ad
If you’ve already seen the new TV ads by Marks and Spencer (Sun and Rain) then you’ll easily recognise the inspiration behind the new window display scheme. If you’ve missed the ads then you can always view them on the M&S website here: http://ow.ly/NAhen
The new windows bring together online and offline campaigns and merge them within the stores’ physical spaces. The displays follow on from the hotel scenery developed for Phase 1 featuring large Summer beach inspired graphics and carefully selected props. The main feature, though, if the ice cream parlour which has been designed and engineered to be as close a match as possible to an actual life sized parlour.
For the 3 flagship stores in the UK we’ve had to adapt the parlours to fit whitin the individual displays and the varying window depths. Head over to Westfield White City, Pantheon or Marble Arch and let us know what you think.