M&S x Designer Collaboration
13 April 2016
-Top 67 Stores in UK
We worked with Marks and Spencer to produce and deliver the “Designer Collaboration” window campaign, which we installed into their top 67 UK Stores including the London flagships. It also rolled out internationally to selected stores from Paris to Shanghai and Gurgaon – India.
The scheme comprised of 4 window displays – Story Telling, Alexa Chung, Jourdan Dunn & Kestin Hare.
Alexa Chung – consists of a large ampersand with acrylic face, backlit with LED’s. Alongside a pink acrylic Polaroid frame with smaller laser cut acrylic cut letters on the face, reading “#archivebyalexa”. Hanging in the Polaroid was an LED rail containing the collection. The window was finished with 3D polystyrene letters affixed behind the vinyl letters on the window to give sense of depth.
Jourdan Dunn – Jourdan’s window consists of another 2m black ampersand surrounded by sets of hanging printed boxes containing the name of her new kids collection “Lil’ Londunn”. With two further acrylic light boxes, one orange and one white. Adding 3D polystyrene letters behind the window vinyls to add depth.
Kestin Hare – The final window consisted of a large ampersand with an accompanying forest of large printed tropical leaves with the polystyrene 3D letters.
All acrylic and print was produced in UK and all polystyrene was produced in Italy.