Perfect Bra Book
04 September 2011
Hunkemoller tasked us with providing communication tools to improve their staff knowledge of the key bra types and what best to advise their customers.
We defined 10 key bra types and their customer benefits in 5 languages via a “want to keep” style note book, The Perfect Bra Book.
To reinforce the message in store we designed The Perfect 10 Poster to remind staff at a glance of the bra types and benefits at the point of purchase resulting in better recommendations for Hunkemoller customers.