09 April 2009
To launch Puma’s lightweight Lift trainers we created an interactive window which activated when people passed by. As they gestured the shoes appeared to bounce and float up in the air which conveyed the lightweight nature of the shoes whilst engaging the public 24/7.
We delivered window schemes, in store props, design and print for the Puma Lift campaign rollout across 11 flagship sites globally.
Puma Lift Campaign featured Usain Bolt, check the ad here