Puma – Tricks
15 May 2014
A fantastic Neighbour – Harlequin Design collaboration for PUMA, Carnaby Street and the state of the art Evo boot collection that’s on everyone’s radar.
Creative collaboration with Puma and Neighbour
Campaign centred around the new boot collection
Design split in two halts – Blue and Pink
Assisted with sourcing, print, production, installation and final retouches
The designs for the campaign have been developed by our friends at Neighbour while production and installation were handled by our in-house team.
For the campaign we’ve produced large format graphics in the collection’s signature colours which we’ve used to wrap the exterior of the building with finished off with 3D lettering. We’ve installed all window and in-store graphics on 15th May along with the bespoke branded props. Some of the main in-store features are the stadium bleachers, the branded Puma stars scattered throughout the store and in-between the merchandise as well as the bespoke football table.
Don’t forget to pop by the store and get your very own Evo boots.