Puma x Arsenal

14 July 2014


Bespoke collaboration with PUMA and Neighbour

Designed specifically for the unveiling of

Arsenal’s new kit

Campaign launched with a special press event

Assisted with sourcing, print production,

installation and retouching

10th July saw the unveiling of the new Arsenal kit in line with their exciting partnership with Puma. The long term collaboration saw Puma becoming the official kit partners and was celebrated with a large store design taking over their flagship on Carnaby Street.

The campaign was developed in collaboration with Puma and Neighbour  and was brought to life by Harlequin Design.

The design is focused on the new kit with the store front being split in 3 sections – home, away and cup kits – after years of experience in wrapping their flagship store it’s turning into a second nature with all vinyls going up effortlessly. The campaign carries over instore with more bespoke graphics and carefully sourced props. The store also boasts it’s very own cannons already loaded with the new footballs as a tribute to the Gunners.

Make sure to visit the store and explore the merchandise. The new kit will be available to purchase from 14th August.


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