Reebok and the GL 6000

04 October 2013

Reebok GL 6000

 

CAMPAIGN

Bespoke scheme for their Manchester store

Features a myriad of Rubik’s cubes

Custom made neon shapes

Designed, produced and installed by Harlequin

Presenting the GL 6000 – Reebok’s running shoe with total stability system and non-marking outsole. Yes, high performance running shoes we’ve fallen in love with while working on our first project with Reebok Running Shoes.

 

For their window display we’ve used bright neon lights combined with a “handful” of Rubik’s cubes transforming it into an extension of the GL 6000. The detailed backwall, the threaded lettering and the interesting choice of props have turned this project into a favourite.

 

Reebok GL 6000
Reebok GL 6000
Reebok GL 6000

 

Reebok GL 6000
Reebok GL 6000
Reebok GL 6000

 

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